Service

The Story

What it is

The Story is where science becomes communication. It’s the process of taking what you have, whether a product, a formula, or a body of evidence, and turning it into messaging that’s clear, compelling, and scientifically intact.

This isn’t copywriting. It’s the translation of complex science into the right narrative for the right audience, without losing what makes the science powerful in the first place. Every piece of work is carried out personally by Dr Carlene Starck: protein biochemist, published researcher, and one of a small number of people globally who can hold the science and the story simultaneously, without compromising either.

 

This is right for you if...

…you have the product and the science, but you’re not sure how to communicate it, what makes you different, or where and when you can make your claims.

Maybe you need consumer-facing copy that’s compelling without overclaiming.

Maybe you need a white paper for health professionals that’s rigorous without being impenetrable.

Maybe you’re selling into multiple markets and need to know what you can say in each one, because the rules are not the same everywhere. Wherever the science needs to travel, The Story gets it there.

Claims Assessment
What you can say, where you can say it, and what evidence sits behind each claim. Assessed against the regulations in whatever markets you sell into.
Substantiation Dossiers
The full evidence package, compiled and structured for regulatory submission. Ready to withstand scrutiny.
Narrative & Positioning
The story that makes you different, built from the science up and consistent across every audience.
Content & Channel Strategy
What to say to whom, and where. Consumer copy, practitioner materials, investor decks, all working from the same scientific foundation.

What you'll leave with

Your story will be delivered in the format that works for you, whether that’s a messaging framework, a claims matrix, a substantiation dossier, or written copy ready to deploy. Fully referenced and fully explained, so you understand not just what to say but why you can say it.

  • A clear narrative that captures what makes your product different.
  • Messaging that works across every audience without losing consistency.
  • A claims matrix showing what you can say, and where.
  • Clarity on the regulatory landscape in your key markets.
  • Substantiation dossiers ready for submission where you need them.
  • Copy and content guidance your team can build from.
  • The science behind every claim, documented and defensible.
  • A story you understand well enough to tell in your own words.

Any questions?

Not quite. I write the strategy, the narrative, and the claims framework, and I can write copy where the science needs to be exactly right. But if you need a full campaign written, you'll want a copywriter working from what I give them. That handover is much easier when the science is already clear.
In Australia and New Zealand, yes. I know the Food Standards Code and can give you a formal assessment of what you can say and what evidence you need to support it. For other markets, I can tell you what the evidence supports and how claims are generally assessed, and I'll be clear about when you need a specialist in that jurisdiction rather than guessing.
Then you'll find out here rather than after a regulator or a competitor points it out. In most cases there's still a strong story to tell, just a different one. And if the gap is worth closing, The Science can show you what it would take.
Yes, and that's usually the best arrangement. I give them the scientific foundation and the boundaries, they bring the creative. It stops the two things pulling against each other.
No, but it helps. If your evidence base is already clear, we can go straight to the story. If it isn't, we may need to establish what's actually there before we can decide what to say about it.